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Appraisal ID: 58471
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Appraised On: 11-12-2004
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Title: Large 1936 Coca-Cola Sign
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Date/Era/Period: 1936
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Description: It's a huge Coca-cola Sign that reads: Fountain Service Drink Coca-Cola Delicous and Refreshing On the bottom of the piece see photo: Made in USA 1936
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Grade: Fine
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Condition: Has some wear on it some rusting but for the most part its in very good shape.
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Origin: A friends parents had it on there farm in Galt, California
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Provenance: None
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Appraised By: George Smith
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Appraiser Comments: Your original Coca Cola sign is an extremely rare and collectable item of Americana...Coca Cola is what American advertising is all about especially in the early part of the century..this sign is vintage circa 1930's and most of the large signs from this era have perished  and those that survived have been snapped up by hungry collectors of Coke memorabilia...this was an outside sign and was therefore far more prone to damage by the elements than indoor signs so it is not altogether unusual to see a little rust..this sign should definitely be repaired and retouched on the area of rust and only on this area as only original signs command the high value that is attributed to this piece..this sign was likely mounted on the outside of a store or restaurant and given the reasonably good condition, I would say that it was likely protected by a porch or overhang...superb piece and easily worth the amount shown below..
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* Current Fair Market Value: $750.00
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** Replacement Cost: $1,500.00
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All values are in US currency
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This online appraisal is an expert's opinion of the item(s) depicted above based solely on images and information supplied by our customer. Additional information, not shown on this certificate, may have been taken into account for this online Appraisal.

Please Note: Our service strives to include the best international authorities in their respective fields. While the appraiser may be an expert in rendering the valuation, please understand that they may not be completely fluent in English.

* Current Fair Market Value is the amount someone might receive when selling their item to a dealer or at auction. It is also the amount most government tax agencies (IRS, Revenue Canada, Inland Revenue, etc.) recognize as the tax deductible amount were the item donated to a charitable organization.

** Replacement Cost is the retail amount one might reasonably pay to purchase the item from a dealer, gallery, store, etc. It is also the amount for which one may want to insure an item.

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